Process
Beginnings
Endings
Persuasion
Paragraphs
Tone
Flow
Parallelism
Inflation
Conciseness
Verbs
Clutter
Conventions
The rules are simple
Step I: The draft
Step II:
Reconsideration
Do your research and make a list
Reorganize
Get started and keep going
Read aloud
Don't let others interrupt you
Edit purposefully
Don't interrupt yourself
Proofread
Style is most likely to appear when the writer does all the work so that the reader doesn't have to do any.
Jacques Barzun
==>
Guidelines
==>
Process