3. End with next steps, stated with emphasis |
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It makes a simple kind of sense to end letters, memos, e-mails, and even some report sections by answering the question, "What's next?" If the answer to the question involves action of the writer's part, then the ending might well be a summary of next steps and a reminder of when the next status update will be. If the answer to the question involves action of the reader's part, then the ending should be a clearly stated request for action. Readers may be unenthusiastic when asked to do things; they are, after all, just as busy as you are. So you should use the space above the request to back up the need for the action you are asking the reader to perform. You should always consider, as well, the need for persuasion. Endings of sections or of whole pieces deserve emphasis. If, however, the idea expressed has no particular importance in content, you might search for another idea nearby, an idea that has more fire power. The following ideas may give you some ideas of how to achieve rhetorical emphasis, that is to say, emphasis in the flow of the words rather than in the content of the ideas:
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