Process Beginnings Endings  Persuasion Paragraphs Tone Flow Parallelism Inflation Conciseness Verbs Clutter Conventions	11. Use concrete, active-voice verbs
	Verbs express the action of ideas, and readers are interested in action. When the verbs present concrete action, the readers concentrate better. For more on the theory behind strengthening verbs, click here. Reduce being verbs Reduce phrases in which it or there is hooked to the verb to be Reduce general-action verbs Reduce passive-voice verbs
	Courtesy of John Mercer Associates, www.MercerWriting.com ==>Guidelines