1. Process
  2. Conclusions
  3. Conciseness
  4. Verbs
  5. Data
  6. Conventions

2.2 In structured presentations of data, put the bottom line on top

When you are using a structured writing format, like bullets, tables, or other groupings of data, introduce the data with the conclusion that one would draw from having already looked at the data. In other words, you should have said your main, conclusive idea before the reader covers the table or the bullets. In that way, the reader can concentrate on what you think is important and will not have to wonder which of the data elements will be a main idea.

 

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